Both QR codes and AR (Augmented Reality) help deliver content to consumers' devices. But QR codes can only direct a consumer's device to a destination; a website, mobile site or another application. Only AR can deliver a truly interactive experience to a consumer right at the point they view your printed material with their phone. It doesn't take the consumer to an Internet destination they could quite easily have visited themselves.
Visualife is true augmented reality and it uses patented image recognition software to deliver interactive content to consumers' devices. By using your printed imagery as the 'trigger' to serve augmented content, you won't ever need to include a QR code on your material again. Visualife will simply recognise the trigger image and stream content directly to your consumer's smart phone or tablet. Everything from viewing, sharing and interacting with the augmented content happens in real-time on your consumer's device.